Digital marketing scales and that could create new opportunities for capable...
There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s...
View ArticleTen Years Ago Amazon Started A Revolution and It Just Gave Me a Very Good Month
Ten years ago, Amazon released the first Kindle device. There had been electronic book reading devices before the Kindle and, indeed, the Sony ereader was actively in the market when Kindle arrived....
View ArticleStability in the book marketplace does not mean commercial publishers...
Publishing reporters doing wrap up stories occasionally call me for impressions. From those conversations I have gleaned that the prevailing impression of where the book business is now is of...
View ArticleThe written word is losing its power and will continue to
If there were a futures market in literacy, it would be dropping. It is a sad fact that the value of written words, in relation to spoken words and still and moving pictures, is sinking like a stone....
View ArticleThe departing CEO reminds us that Barnes and Noble is of interest and a...
When Barnes & Noble interrupted Holiday week day-dreaming to announce that recently elevated CEO Demos Parneros had been abruptly dismissed for a contract violation that also eliminated his...
View ArticleMedium publishes a book and gets some big PR
The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of...
View ArticleNew Zealand is a beautiful country that is at the end of the line in the...
Quite aside from being stunningly beautiful from top to bottom, New Zealand is unique, a nation of 4-1/2 million English speakers that is not on the way to anyplace else. When you go to New Zealand,...
View ArticleAmazon share grows and big publishers make more money
The financial reports of the major publishers have been following a pattern for some years now. Sales are about flat but profits have been steadily rising. One explanation for that fact is that the...
View ArticleTamblyn sees a new era for bookselling that might be a new era for publishing...
Michael Tamblyn, who heads up the Kobo global ebook operation, delivered a brilliant talk at the BISG Annual Meeting last week. The meat of his speech was to instruct publishers in very specific terms...
View ArticleOne big change in book publishing is that it does not require you to have...
More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books,...
View ArticleTwo pretty easy ways to add revenue that most publishers are missing
The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a...
View ArticleBoth the supply chain and book marketing are forever changed by Coronavirus
Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was...
View ArticleAmazon has done so many smart things that some of the best ones get forgotten
There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century...
View Article“Automated ebook marketing by Open Road; can anybody else do it?”
Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t...
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